Celebrity Energy

Celebrity Energy: #NoFrackingWay: 
Mark Ruffalo, Yoko Ono and The Anti-Fracking Movement

In 2010, the Emmy-awarded documentary Gasland, by activist Josh Fox, pivoted on an incredible click moment that helped catapult the #NoFracking movement into public awareness:

Here is the trailer for the film that so effectively tells the story of the fracking industry and why it is so dangerous:

His follow-up, “The Sky is Pink,” continues with the urgent message:

THE SKY IS PINK by Josh Fox and the GASLAND Team from JFOX on Vimeo.

Fox, a tireless activist currently at work on a follow-up film, “Gasland 2,” jumped into the fray following Hurricane Sandy, to produce a short documentary, “Occupy Sandy,” linking the Superstorm to climate change, which debuted as a live projection in New York City with a treasure hunt style media campaign just a few short weeks after the flooding receded from the Lower East Side. Viewers were instructed to either text Occupy Sandy or follow #climatecrime on Twitter before being led to East 2nd Street and Avenue C. The scavenger hunt style screening event was produced in collaboration with the Occupy Movement.

OCCUPY SANDY from JFOX on Vimeo.

A-List Actor Mark Ruffalo has supported Fox and joined forces with other celebrities including Susan Sarandon, Debra Winger, and many others to extend the reach of Fracktivism.

Yoko Ono, who also owns property in upstate New York, founded Artists Against Fracking with her son Sean Lennon.

An article in Yes! Magazine tells the story of their involvement:

What spurred mother and son to organize artists like themselves was the threat to their Delaware County farm that sits atop the Marcellus Shale, a rock formation geologists estimate holds trillions of cubic feet of natural gas. “I have always felt lucky,” Lennon wrote in an op-ed for The New York Times, “to live on land [my father] loved dearly.” Sean Lennon’s father was, of course, the legendary musician and former Beatle John Lennon, not the first city resident to want a rural escape.

Their activism, along with the efforts of many unsung eco-heroes led to the recent passage of a two-year moratorium on hydrofracking in the New York State Assembly, with strong support for a positive vote in the State Senate.

Here is their crowdsourced music video: “Don’t Frack My Mother.”

This year, Matt Damon starred in a narrative film about fracking, “Promised Land,” which did not have a long stay at theatres, but contributes to the overall amplification of Fracktivism.

With the end to peak oil, corporations seek more invasive ways to extract these dwindling resources from the earth.

What do you think will be the role of celebrities in these movements going forward?
Will celebrity actions be adequate?
How important do you think visual “click moments” and tweetable hashtags like #nofrackingway and #fractivism have on furthering the effectiveness of eco-messages and movements?

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