All posts by Kathleen Sweeney

Word of Message: Summer 2014

Word of Message: Summer 2014

Summer 2014 was full of viral messaging, complete with unique memes for fundraising (the Ice Bucket Challenge), a Kickstarter campaign..

Doc Power and Impact

Doc Power and Impact

It’s no secret that The Viral Media Lab is a fan of social change documentaries. We’ve featured posts on feature..

Occupy Anonymous

Occupy Anonymous

What happens when a social cause movement becomes famous without a leader? One such example is the hacktivist collective Anonymous,..

#Twitterlandia

#Twitterlandia

When Twitter launched its 140 character micro blogging site in 2006, no one could have predicted its rise to influence..