Malala and The Girl Effect
Malala Yousafzai of Pakistan had a dream: to go to school. She started a blog at the age of 11, advocating for girls education. Her reward? The Taliban boarded her school bus one morning and attempted to assassinate her. Except she didn’t die. Airlifted to England, she underwent extensive surgeries and her face bears witness to her injuries. But that didn’t stop Malala. She has dedicated her young life to speaking out on behalf of girls education. She spent her 16th birthday this summer addressing the United Nations.
“Women are not even accepted as human beings, they are treated with injustice and inequality,” she said to the rapt audience, after ticking off the most substantial hurdles still facing women’s empowerment worldwide. “We are denied and neglected even in developed countries where they are not given opportunities to move forward.” She continued with a sly smile: “Even in America people are waiting for a woman president.” The camera, cutting instantly to Hillary Clinton, showed the possible 2016 contender laughing.
Announcing her recently-launched Malala Fund, which is beginning work in her home region of Swat Valley, Pakistan, with a education program for 40 female victims of child labor, she made a public plea: “We ask government and responsible people: if you want to see peace in Syria, Afghanistan and Pakistan, if you want to end the war, instead of sending guns send books. Instead of sending soldiers send teachers. Instead of sending guns send pens. Fight terrorism through education.”
And here she is on The Daily Show, rendering Jon Stewart speechless in an interview that touches on her near-death experience at the hands of the Taliban.PolicyMic lists 10 Ways Malala Has Changed the World:
1. She has sparked a dialogue about children’s education throughout the world
2. Three million people have signed the Malala Petition
3. Her ability to be fearless is inspiring beyond measure
4. She has created the Malala Fund
5. She has taught us all about forgiveness
6. She has shown us that there is no age limit to stand up against injustice
7. Her story has reminded children throughout the world not to take anything for granted
8. She has challenged us all to wage a war against illiteracy and terrorism by “picking up our books and pens.”
9. She has illustrated the importance of peaceful conflict resolution
10. She has caused the UN to recommit to Millennium Development Goal 2
So what is The Girl Effect?
In this highly effective animation, design takes center stage in message delivery to outline the case for investing in girls worldwide.