http://theviralmedialab.org/wp-content/uploads/2012/03/Screen-Shot-2012-03-07-at-6.14.50-PM.png

#StopKony Viral Video Sweeps Global Community

“The most human thing about us is our technology.”  -Marshall McLuhan

#StopKony is currently trending on Twitter thanks to this very powerful — and very viral — 30 minute video made by the nonprofit charity, Invisible Children (already up to almost 10 million views on YouTube in 2 days!):

The hashtags #stopkony and #InvisibleChildren have been trending worldwide  on Twitter all day:

This is a screenshot of the real-time ‘feed, searching hashtag #stopkony:

The KONY 2012 video was made so that we would all become aware of Joseph Kony, the brutal leader of the LRA.  Invisible Children‘s incredibly powerful short film is definitely important to watch because it embodies the spirit of viral media for social change.  In less than 36 hours, the video has swept the global community (and continues to do so), generating awareness, inspiring millions to connect, engage, speak out together — united — demanding justice and working for social change.  The Kony 2012 self-proclaimed “experiment” has quickly become a very potent and extraordinarily moving global phenomenon.  Click here to check out Fast Company’s “Invisible Children’s Kony 2012 Video About Uganda Conflict: The Making of a Viral Masterpiece.”  From the article:

So far, the campaign has managed to get more than 4 million total views across the web in a little more than 48 hours. The documentary focuses on Joseph Kony, the LRA leader responsible for years of violent atrocities in Uganda and nearby countries. According to Invisible Children, the film and a related campaign “aims to make Joseph Kony famous, not to celebrate him, but to raise support for his arrest and set a precedent for international justice.” Invisible Children has been canny about marketing the film through social media via the use of Twitter hashtags (#kony2012) and celebrities. Rihanna, Stephen Fry, and The Onion‘sBaratunde Thurston have all tweeted about the film. In addition, Invisible Children is organizing a celebrity pressure campaign to get, among others, Oprah Winfrey, Mark Zuckerberg, and Lady Gaga to publicize #kony2012.

*More information and articles about the Kony 2012 viral video:

Forbes“Stop Kony. The Invisible Children Video and A New Idea of Justice.” 

NPR – “Ugandan Warlord Joseph Kony Under Spotlight Thanks To Viral Video” 

The Independent – “Stop Kony, Yes. But Don’t Stop Asking Questions.”

Mashable –  KONY 2012: Millions Watch and Share Film Aiming to Stop Ugandan LRA Leader”

Guardian“Kony 2012 Documentary on Ugandan Warlord is Unlikely Viral Phenomenon.” 

The Huffington Post – “Joseph Kony 2012: Video Campaign Underscores Lord’s Resistance Army Abuses”

Click here to visit the Invisible Children website.

*The Other Side: More about Invisible Children –

Click here to visit the Visible Children website.  (Visible Children is a Tumblr site that was created over the past 24 hours to help us understand the Invisible Children nonprofit website.)

Jezebel – Think Twice Before Donating to Kony 2012, the Charitable Meme du Jour”

Justice In Conflict“Taking Kony 2012 Down A Notch” 

Telegraph“Joseph Kony 2012: Growing Outrage in Uganda Over Film”

Mashable“KONY 2012: Is the Viral Campaign a Scam?”

FastCo.Exist“Invisible Children Responds to Kony 2012 Viral Video Controversy” 

Click here for the Invisible Children charity’s official response to the backlash they’ve received since the release of their very viral video.

*A few days later, Kony 2012 was still in the news.  (The New York Times finally picked up the story after the video had already received over 50 million hits on YouTube. Is this signaling, perhaps, the end of old journalism and the beginning of “real-time”-unraveling i-journalism?)

The New York Times“How The KONY Video Went Viral”

Good“A Kony 2012 Creator Defends the Film”

The Huffington Post “Invisible Children: Kony 2012 Campaign Isn’t Just  A Passing Fad

The New York Times“Room for Debate: Fighting War Crimes, Without Leaving the Couch?” 

NPR“Fact-Checking the Kony 2012 Viral Video”

Jezebel“How Did the Kony 2012 Video Go Viral So Quickly”

LA Times“Kony 2012: Viral Video Tries to Take Down Uganda Militia Leader”

USA Today“Kony 2012 Viral Video by Invisible Children Stirs Debate”

FastCo.Exist – “How the Most Viral Video in the History of Social Change Gave Uganda a Voice.” 

Indiewire“Five Reasons the Internet is Blowing Up Over the Kony 2012 Clicktivism Sensation”

The Huffington Post“Kony 2012: Invisible Children & 7 Other Charities Fighting for Child Soldiers”

msnbc.com“How a 30-Minute Documentary Protesting an African Warlord Went Viral” 

*And a week later, Kony 2012 is still in the news:

Slate“Kony 2012 Group Vows to Address Critics With New Film”

USA Today“Kony 2012 Grabs Media Attention, But It Could Be Fleeting”

GigaOm – “Kony 2012: New Media Success Story Or Cautionary Tale”

Good“Joseph Kony and the Moral Ambiguity of the Modern World”

This is the popular “Hitler Reacts” meme (in support of the Kony 2012 campaign):

This video recently surfaced on Facebook:

And this image:

 

 

 

 

 

 

 

 

 




There are no comments

Add yours