Interview with the guy behind the pepper spray meme

I came across an interview with Hall, the guy behind the “Pepper Spraying Cop” meme.

I think it’s interesting that he says,

A few people are yelling at me for not including links to petitions or putting up more ‘direct action’ information, but I want to keep the page light and funny and let the images do whatever kind of lightweight activism they can. They do a pretty good job of sending a certain message about police brutality on their own without me shoehorning in any additional content.

I appreciate that he’s letting the picture speak for themselves it feels like a missed opportunity. I think that’s my general struggle with memes, they are hard to capitalize on.

The awareness they create is great but awareness isn’t systemic change and not necessarily cultural change.

Pepper Cop Slide Show




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