Interview with the guy behind the pepper spray meme
I came across an interview with Hall, the guy behind the “Pepper Spraying Cop” meme.
I think it’s interesting that he says,
A few people are yelling at me for not including links to petitions or putting up more ‘direct action’ information, but I want to keep the page light and funny and let the images do whatever kind of lightweight activism they can. They do a pretty good job of sending a certain message about police brutality on their own without me shoehorning in any additional content.
I appreciate that he’s letting the picture speak for themselves it feels like a missed opportunity. I think that’s my general struggle with memes, they are hard to capitalize on.
The awareness they create is great but awareness isn’t systemic change and not necessarily cultural change.